Head of Performance Marketing (f/m/x/d)

Permanent employee, Full-time · Berlin

Join the ride!
For our marketing team in our HQ in Berlin we are looking for you as

Head of Performance Marketing (f/m/x/d)
Your Mission
  • You will build and supervise the end-to-end strategy and execution for paid and non-paid customer acquisition at MILES
  • You build and scale paid marketing across all existing platforms including Facebook, TikTok, Google UAC, SEM, Affiliates & Display/Programmatic 
  • You are responsible to launch experiments and provide data-driven, analytically rigorous insights to test different channels, scale and iterate on the digital marketing strategy
  • You implement, manage and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining CAC
  • You will work closely with the marketing intelligence and BI teams to monitor detailed campaign data against KPIs
  • You collaborate with the inhouse creative team to rapidly and cost-effectively deliver highly effective static and video ads
  • You will set up a forecast and plan financial outcomes for annual budget goals and execute against goals
  • You work together with product, business development and customer support teams to deep dive into customer insights to improve conversions across the funnel und adjust acquisition strategy according explored segments
  • You are responsible to build and grow up existing teams while fostering a data-driven, highly accountable and growth-focused culture
Your strenghts
  • You are intellectually curious & a demanding leader
  • You know how to track record of building and scaling high-performing teams while shaping the company culture
  • You possess the enthusiasm by marketing a product that has traction
  • You have experiences in directly overseeing paid digital channels including Facebook & Google and maximizing ROAS/LTV
  • You bring experiences in running analytically rigorous experiments and making data-driven decisions
⭐️ Company Pension Plan: We offer an attractive retirement plan to help secure your financial future.
⭐️ Mobility: You will enjoy a fantastic mobility package where you can choose between monthly MILES credits or the Deutschlandticket.
⭐️ Urban Sports Club: We heavily subsidize your Urban Sports Club membership to help you stay healthy and fit – both physically and mentally.
⭐️ Corporate Benefits: You will have access to over 1,500 providers offering compelling discounts on your next pair of sneakers or theater visits.
⭐️ Hybrid Work: How much flexibility do you need? You can decide whether you would like to work in our beautiful office in Berlin-Charlottenburg or from the comfort of your own home.
⭐️ Workplace: You will receive the latest technology and an ergonomically equipped workstation.
⭐️ MILES Community: Our diverse team represents over 50 nationalities, and we primarily communicate in English.
⭐️ Feedback and Personal Growth: At MILES, we prioritize personal growth and place great value on knowledge sharing and training opportunities. Our HR and Leadership teams will support you in further developing yourself, your skills, and your strengths.
⭐️ Office Amenities: We provide fresh coffee, cold beverages, fruits & vegetables, snacks, lunch during our all-hands meetings and other treats.
⭐️ We are Carsharing with a lot of ♥. At MILES, we dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity
About us
At MILES, we embrace diversity and equality by fostering an inclusive environment that does not discriminate based on gender identity, religion, skin color, origin, nationality, disability, age group, or any other factor. We believe that fair and respectful interactions with one another are intrinsic to our culture. Moreover, we recognize the importance of backing our words with concrete actions. As part of our ongoing commitment, we are actively implementing measures to promote education and raise awareness within our organization.

Our vision at MILES:

We are the largest car-sharing provider in Germany and also a provider of car subscriptions since the end of 2022. 
At MILES, we believe in a world where mobility is shared, sustainable and accessible to all. With our offer, we create an alternative to private car ownership, reduce the number of vehicles on the roads and have a positive impact on urban life.
We are active in Germany and Belgium with our car sharing services. You can find us in the following cities: Berlin, Potsdam, Hamburg, Munich, Cologne, Düsseldorf, Bonn, Duisburg, Stuttgart, Augsburg, Ghent, Antwerpen and Brussels. MILES subscription is available all over Germany. 
Don't have a MILES account yet? With the code: JOINUS15 you will now receive 15€ starting credit when you register for the first time. Enjoy the ride!
Your application
We appreciate your interest in MILES Mobility GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at jobs@miles-mobility.com

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