Head of Performance Marketing (f/m/x)

Permanent employee, Full-time · Berlin

Join the ride!
For our marketing team in our HQ in Berlin we are looking for you as

Head of Performance Marketing (f/m/x)
Your Mission
  • You will build and supervise the end-to-end strategy and execution for paid and non-paid customer acquisition at MILES
  • You build and scale paid marketing across all existing platforms including Facebook, TikTok, Google UAC, SEM, Affiliates & Display/Programmatic 
  • You are responsible to launch experiments and provide data-driven, analytically rigorous insights to test different channels, scale and iterate on the digital marketing strategy
  • You implement, manage and improve KPIs across all digital channels to meet quarterly acquisition targets while maintaining CAC
  • You will work closely with the marketing intelligence and BI teams to monitor detailed campaign data against KPIs
  • You collaborate with the inhouse creative team to rapidly and cost-effectively deliver highly effective static and video ads
  • You will set up a forecast and plan financial outcomes for annual budget goals and execute against goals
  • You work together with product, business development and customer support teams to deep dive into customer insights to improve conversions across the funnel und adjust acquisition strategy according explored segments
  • You are responsible to build and grow up existing teams while fostering a data-driven, highly accountable and growth-focused culture
Your Profile
  • You are intellectually curious & a demanding leader
  • You know how to track record of building and scaling high-performing teams while shaping the company culture
  • You possess the enthusiasm by marketing a product that has traction
  • You have experiences in directly overseeing paid digital channels including Facebook & Google and maximizing ROAS/LTV
  • You bring experiences in running analytically rigorous experiments and making data-driven decisions
Why MILES?
  • MILES Benefits: We offer you a portfolio of different benefits that you can compile individually according to your preferences. Among them are MILES credits for your private mobility or alternatively the BVG ticket and a fitness membership.
  • Our vision is: MAKE EVERY DRIVEN MILE A SHARED MILE. We work every day to make this vision a reality and everyone has a part to play
  • We are all pursuing the same goal: to make MILES big and successful, and you can feel this spirit from the very first second.
  • We love our brand: MILES goodies are welcome accessories and simply look good on everyone.
  • You will quickly notice what "high impact" means at our company: You can quickly take on a lot of responsibility, contribute your ideas and enjoy the openness of all your colleagues. You can critically question processes and thus contribute to moving MILES forward bit by bit and developing yourself further.
  • Data is our source of truth: We work based on numbers, data and facts. This is how we make our decisions and give all employees transparency about our status quo and our development goals.
  • We are car sharing with extra ♥. At MILES, part of the turnover is invested in regional and social projects, as we are actively committed to the well-being of our society and environment #milescharity
  • Feedback and development: Our internal blog contains a lot of inspiration on various topics. Our HR and Leadership team support you to develop yourself, your skills and your strengths.
  • MILES believes in a world where mobility is shared, sustainable and accessible to all. We work every day to make this vision a reality and create an alternative to private car
About us
Our vision at MILES:
MAKE EVERY DRIVEN MILE A SHARED MILE

We are the largest car-sharing provider in Germany and also a provider of car subscriptions since the end of 2022. 
At MILES, we believe in a world where mobility is shared, sustainable and accessible to all. With our offer, we create an alternative to private car ownership, reduce the number of vehicles on the roads and have a positive impact on urban life.
 
We are active in Germany and Belgium with our car sharing services. You can find us in the following cities: Berlin, Potsdam, Hamburg, Munich, Cologne, Düsseldorf, Bonn, Duisburg, Ghent and Brussels. MILES subscription is available all over Germany. 
 
Don't have a MILES account yet? With the code: JOINUS15 you will now receive 15€ starting credit when you register for the first time. Enjoy the ride!
Your application
We appreciate your interest in MILES Mobility GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at jobs@miles-mobility.com

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