Marketing Intelligence Lead (f/m/x)

Permanent employee, Full-time · Berlin

Join the ride!
For our marketing team in our HQ in Berlin we are looking for you as

Marketing Intelligence Lead (f/m/x)
Your Mission
  • You establish marketing analytics capabilities across growth marketing domains
  • You’ll set up a scaling attribution model that fits the digital and offline Marketing & Brand requirements
  • You develop a lifetime value perspective and link it to customer acquisition and retention needs
  • You analyze user behaviours, define optimal target audiences and key customer segments, measure and evaluate campaign performance (against key metrics) and create budget forecasting
  • You develop new marketing measurement frameworks with cross-functional stakeholders to capture all parts of the customer journey (from prospect to sign up to active customer)
  • You connect the dots between different systems, channels, data sources and attribution methods to provide a complete picture of marketing results
  • You’ll work closely with all marketing, BI, Brand teams and run tests for causal inference against Key-KPIs
  • You analyze the team performance and connect results to broader business impact
  • You’ll collaborate with the BI team on data-related marketing operations to ensure proper tracking, attribution, measurement, and analysis (e.g. marketing data infrastructure, data centralization and ETL)
  • You are responsible to shape the marketing analytics culture through accessible data design & maintenance, as well as building systems, processes and automations
Your Profile
  • You have 4+ years of experiences in marketing analytics, marketing intelligence, business intelligence or other similar roles (preferably in a high growth environment)
  • You bring advanced abilities in SQL, Excel/Google Sheets & attribution logic and customer segmentation is a plus
  • You have extensive knowledge of relevant programming languages (e.g. Python or R) and statistical modelling techniques are an asset
  • You are skilled in data visualization tools (Looker/Tableau/Domo etc.) and analytics platforms (Google Analytics or equivalent)
  • You are driven by intellectual curiosity and motivated to know the “Why”
  • You are willing to dig into complex, ambiguous problems and go beyond the scope of a given problem set to get answers
  • You have strong project and stakeholder management skills & you are able to prioritize by highest business impact and navigate cross-functional requirements across common goals
  • You are an exceptional problem-solving talent and you’ve the ability to navigate ambiguity in a fast-paced, dynamic environment where pivots in priorities may be necessary
Why MILES?
  • MILES Benefits: We offer you a portfolio of different benefits that you can compile individually according to your preferences. Among them are MILES credits for your private mobility or alternatively the BVG ticket and a fitness membership.
  • Our vision is: MAKE EVERY DRIVEN MILE A SHARED MILE. We work every day to make this vision a reality and everyone has a part to play
  • We are all pursuing the same goal: to make MILES big and successful, and you can feel this spirit from the very first second.
  • We love our brand: MILES goodies are welcome accessories and simply look good on everyone.
  • You will quickly notice what "high impact" means at our company: You can quickly take on a lot of responsibility, contribute your ideas and enjoy the openness of all your colleagues. You can critically question processes and thus contribute to moving MILES forward bit by bit and developing yourself further.
  • Data is our source of truth: We work based on numbers, data and facts. This is how we make our decisions and give all employees transparency about our status quo and our development goals.
  • We are car sharing with extra ♥. At MILES, part of the turnover is invested in regional and social projects, as we are actively committed to the well-being of our society and environment #milescharity
  • Feedback and development: Our internal blog contains a lot of inspiration on various topics. Our HR and Leadership team support you to develop yourself, your skills and your strengths.
  • MILES believes in a world where mobility is shared, sustainable and accessible to all. We work every day to make this vision a reality and create an alternative to private car
About us
Our vision at MILES:
MAKE EVERY DRIVEN MILE A SHARED MILE

We are the largest car-sharing provider in Germany and also a provider of car subscriptions since the end of 2022. 
At MILES, we believe in a world where mobility is shared, sustainable and accessible to all. With our offer, we create an alternative to private car ownership, reduce the number of vehicles on the roads and have a positive impact on urban life.
 
We are active in Germany and Belgium with our car sharing services. You can find us in the following cities: Berlin, Potsdam, Hamburg, Munich, Cologne, Düsseldorf, Bonn, Duisburg, Ghent and Brussels. MILES subscription is available all over Germany. 
 
Don't have a MILES account yet? With the code: JOINUS15 you will now receive 15€ starting credit when you register for the first time. Enjoy the ride!
Your application
We appreciate your interest in MILES Mobility GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at jobs@miles-mobility.com

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