Head of Brand (f/m/x/d)

Permanent employee, Full-time · Berlin

Join the ride!
For our Brand Team in Berlin we are looking for you as a 

Head of Brand (f/m/x/d)
Your Mission
  • You are the owner of the MILES Brand. Your main task will be to own and bring to life the MILES Brand positioning and strategy, supporting the business goals, and you own the messaging and brand architecture for all our products (carsharing, subscription, B2B)
  • You ensure a relevant, competitive and differentiated brand plans that deliver both short term ROI, whilst building brand equity and key brand associations
  • You build a holistic big picture vision for the brand and lead the creation of long-term Creative Direction, in conjunction with relevant internal stakeholders, media agencies as well as ensure local market adaptations
  • You own the look & feel and tone of voice of our brand internally and externally
  • You create a Brand Book connecting our company’s strategy and values with our great design to strengthen our Brand Identity and helping our business remaining consistent
  • You own main Brand KPIs (TOM, Aided & Unaided Awareness) and monitor current performance
  • You own Brand perception and and conduct periodic Brand and customer surveys to know our customers and define specific customer segments
  • You own the end-to-end agency management agenda. Manage and build collaborative relationships, with clear scopes of work and SLAs, effective ways of working with agencies as well as high accountability to deliver to the highest standards
  • You drive impactful integrated campaigns that can be cascaded across all consumer touchpoints
  • You create a global and scalable visual brand with top notch design and copy with your team and design strategic brand partnerships (eg. sponsoring, brand ambassadors etc.)
Your strenghts
  • You have 5+ years of professional experience in a brand strategy role, at least 3 years of those in the digital space
  • You are experienced in working in a multi-national business environment, preferably with e-commerce companies
  • You have the ability to build engagement, work and deliver in cross functional teams, interact & communicate effectively with all levels of the organization and influence/manage stakeholders
  • You have worked on media strategy and planning (previous experience in TV productions is a plus)
  • You have experience in working with research and performance data and marketing KPIs
  • You are able to understand consumer behaviour across the marketing landscape
⭐️ Mobility: You will enjoy a fantastic mobility package where you can choose between monthly MILES credits or the Deutschlandticket. 
⭐️ Urban Sports Club: We heavily subsidize your Urban Sports Club membership to help you stay healthy and fit – both physically and mentally. 
⭐️ Company Pension Plan: We offer an attractive retirement plan to help secure your financial future.
⭐️ Corporate Benefits: You will have access to over 1,500 providers offering compelling discounts on your next pair of sneakers or theater visits.
​⭐️ Hybrid Work: How much flexibility do you need? You can decide whether you would like to work in our beautiful office in Berlin-Charlottenburg or from the comfort of your own home. 
⭐️ Workplace: You will receive the latest technology and an ergonomically equipped workstation. 
⭐️ MILES Community: Our diverse team represents over 50 nationalities, and we primarily communicate in English. 
⭐️ Feedback and Personal Growth: At MILES, we prioritize personal growth and place great value on knowledge sharing and training opportunities. Our HR and Leadership teams will support you in further developing yourself, your skills, and your strengths. 
⭐️ Office Amenities: We provide fresh coffee, cold beverages, fruits & vegetables, snacks, lunch during our all-hands meetings and other treats. 
⭐️ We are Carsharing with a lot of ♥. At MILES, we dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity
About us
At MILES, we embrace diversity and equality by fostering an inclusive environment that does not discriminate based on gender identity, religion, skin color, origin, nationality, disability, age group, or any other factor. We believe that fair and respectful interactions with one another are intrinsic to our culture. Moreover, we recognize the importance of backing our words with concrete actions. As part of our ongoing commitment, we are actively implementing measures to promote education and raise awareness within our organization.

Our vision at MILES:

We are the largest car-sharing provider in Germany and also a provider of car subscriptions since the end of 2022. 
At MILES, we believe in a world where mobility is shared, sustainable and accessible to all. With our offer, we create an alternative to private car ownership, reduce the number of vehicles on the roads and have a positive impact on urban life.
We are active in Germany and Belgium with our car sharing services. You can find us in the following cities: Berlin, Potsdam, Hamburg, Munich, Cologne, Düsseldorf, Bonn, Duisburg, Stuttgart, Augsburg, Ghent, Antwerpen and Brussels. MILES subscription is available all over Germany. 
Don't have a MILES account yet? With the code: JOINUS15 you will now receive 15€ starting credit when you register for the first time. Enjoy the ride!
Your application
We appreciate your interest in MILES Mobility GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at jobs@miles-mobility.com

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