For our Brand Team in Berlin we are looking for you as a
Head of Brand (f/m/x)
You are the owner of the MILES Brand. Your main task will be to own and bring to life the MILES Brand positioning and strategy, supporting the business goals, and you own the messaging and brand architecture for all our products (carsharing, subscription, B2B)
You ensure a relevant, competitive and differentiated brand plans that deliver both short term ROI, whilst building brand equity and key brand associations
You build a holistic big picture vision for the brand and lead the creation of long-term Creative Direction, in conjunction with relevant internal stakeholders, media agencies as well as ensure local market adaptations
You own the look & feel and tone of voice of our brand internally and externally
You create a Brand Book connecting our company’s strategy and values with our great design to strengthen our Brand Identity and helping our business remaining consistent
You own main Brand KPIs (TOM, Aided & Unaided Awareness) and monitor current performance
You own Brand perception and and conduct periodic Brand and customer surveys to know our customers and define specific customer segments
You own the end-to-end agency management agenda. Manage and build collaborative relationships, with clear scopes of work and SLAs, effective ways of working with agencies as well as high accountability to deliver to the highest standards
You drive impactful integrated campaigns that can be cascaded across all consumer touchpoints
You create a global and scalable visual brand with top notch design and copy with your team and design strategic brand partnerships (eg. sponsoring, brand ambassadors etc.)
5+ years of professional experience in a brand strategy role, at least 3 of those in the digital space
Experience working in a multi-national business environment, preferably with e-commerce companies
Ability to build engagement, work and deliver in cross functional teams, interact & communicate effectively with all levels of the organization and influence/manage stakeholders
Worked on media strategy and planning (previous experience in TV productions is a plus)
Experience working with research and performance data and marketing KPIs
Ability to understand consumer behaviour across the marketing landscape
MILES Benefits: We offer you a portfolio of different benefits that you can compile individually according to your preferences. Among them are MILES credits for your private mobility or alternatively the BVG ticket and a fitness membership.
Our vision is: MAKE EVERY DRIVEN MILE A SHARED MILE. We work every day to make this vision a reality and everyone has a part to play
We are all pursuing the same goal: to make MILES big and successful, and you can feel this spirit from the very first second.
We love our brand: MILES goodies are welcome accessories and simply look good on everyone.
You will quickly notice what "high impact" means at our company: You can quickly take on a lot of responsibility, contribute your ideas and enjoy the openness of all your colleagues. You can critically question processes and thus contribute to moving MILES forward bit by bit and developing yourself further.
Data is our source of truth: We work based on numbers, data and facts. This is how we make our decisions and give all employees transparency about our status quo and our development goals.
We are car sharing with extra ♥. At MILES, part of the turnover is invested in regional and social projects, as we are actively committed to the well-being of our society and environment #milescharity
Feedback and development: Our internal blog contains a lot of inspiration on various topics. Our HR and Leadership team support you to develop yourself, your skills and your strengths.
MILES believes in a world where mobility is shared, sustainable and accessible to all. We work every day to make this vision a reality and create an alternative to private car
Our vision at MILES: MAKE EVERY DRIVEN MILE A SHARED MILE
We are the largest car-sharing provider in Germany and also a provider of car subscriptions since the end of 2022. At MILES, we believe in a world where mobility is shared, sustainable and accessible to all. With our offer, we create an alternative to private car ownership, reduce the number of vehicles on the roads and have a positive impact on urban life.
We are active in Germany and Belgium with our car sharing services. You can find us in the following cities: Berlin, Potsdam, Hamburg, Munich, Cologne, Düsseldorf, Bonn, Duisburg, Ghent and Brussels. MILES subscription is available all over Germany.
Don't have a MILES account yet? With the code: JOINUS15 you will now receive 15€ starting credit when you register for the first time. Enjoy the ride!
We appreciate your interest in MILES Mobility GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at firstname.lastname@example.org